Retention Strategy

Remove the guesswork from your retention programs

Know your most effective channels, messages, creatives, micro-moments, and conversion drivers — backed by data, not assumptions.

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CRM Analytics

Align your team's routines with your KPIs. I analyze customer data and campaign performance, spot blind spots, and help your retention function deliver more value—so you know what to track, how to optimize, and where to automate.

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Data Strategy

You probably collect more data than you actually use in customer lifecycle comms. I help structure it, set up zero- and first-party data collection, and expand your reach — while staying fully GDPR-compliant.

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Transformation to Retention Mindset

With rising acquisition costs and intense competition, more companies are shifting focus to building strong relationships with existing customers. I help you turn your retention metrics into the North Star.

Not sure where to start?

Let me assess your CRM maturity with a tailored health check — for free.

Success Cases

Retaining Customers Through Price Increases

DAZN, global sports streaming app, subscription business

DAZN invested heavily in premium sports rights to enhance its proposition in the DACH region. To sustain this growth, the company had to increase subscription prices multiple times since 2019. Challenge: How do you retain customers while gradually moving them to higher price tiers — and ideally upsell them to annual plans? Approach: We segmented users by key attributes including price plans, payment methods, and engagement behavior. Based on these segments, we developed price increase messaging and personalized customer journeys aimed at increasing acceptance of new pricing. Outcome: Achieved a 90% retention rate across the user base — demonstrating the power of targeted CRM in moments of high churn risk.

Retaining Customers Through Price Increases case study

Unlocking Personalization Through Clustering

Online travel booking platform, undisclosed company
CRM team had access to rich customer data including purchase history & detailed demographics but lacked insight into how users chose and booked vacations. This limited their ability to retain and reactivate customers.
Challenge: How do you increase retention and the number of returning customers in a highly competitive travel business?
Approach: We segmented the customer base into behavioral clusters based on preferences, booking patterns and traveller types. Each cluster received a dedicated dashboard tracking acquisition sources, touchpoints with the product, spending habits, and lifecycle movements. These dashboards gave the team clarity on customer behavior and unlocked new opportunities for personalized engagement.
Outcome: The cluster-based dashboards are the strategic foundation for personalized messaging and future automation — creating a data-driven path to higher retention and more repeat bookings.
Unlocking Personalization Through Clustering case study

Let's talk about your growth & retention goals

Schedule a free 30-minute call to discuss your current setup and challenges.

Get in touch

Let's get started.Feel free to reach the way it works best for you.
Connect on LinkedInFollow on Substackhi@romensky.digitalBerlin, Germany 🇩🇪